U.S. Brands: Consumer Category Trends

This article provides insight into recent consumer category trends based on sell-through data in August and September 2023, highlighting those that have sustained growth and others that are decelerating.

Accelerations

Non-discretionary categories such as food and pet supplies have seen a notable increase in wallet share gains. This can be attributed to changes in consumer behavior and priorities, likely influenced by global events.

Decelerations

Conversely, categories like apparel, furniture, home improvement, garden, and toys have shown signs of weakening. These shifts indicate evolving consumer preferences and economic influences affecting these industries.

Sustained Growth

The health and beauty category, however, remains robust. This sector continues to thrive, possibly due to the enduring consumer focus on personal wellness and appearance.

YipitData’s U.S. Brands provides a glimpse into the performance of brands that are sold at many major retailers such as Costco, Amazon, Walmart, Target, Home Depot, Dick’s Sporting Goods, and Ulta. Learn more about US Brands.